Discover Why You Need an Eye Crème

Nourish your delicate eye zone with a dedicated eye crème that’s designed to address puffiness and dark circles, whilst keeping your under-eye area looking youthful.

The skin around your eyes is thinner and more delicate than the rest of your face, requiring special care. Prone to puffiness, dark circles, and fine lines, this fragile area is particularly susceptible to environmental damage.

Regular serums or creams can be too heavy, leading to product buildup and issues like milia. Eye creams, however, are specifically formulated with lightweight, soothing ingredients that enhance hydration and reduce fine lines without the occlusive components found in face creams. For best results, use a dedicated eye cream to keep your eyes looking refreshed and youthful.

How #4 The Eye Crème Tackles Six Common Under Eye Concerns

1. Dark Circles: Our Complex of Peptides plumps and smooths the eye area, visibly reducing the appearance of dark circles.

2. Dehydration: For long-lasting hydration, we paired a variety of hydrators, including Hyaluronic Acid, with our Ceramide Complex to fortify the skin’s natural lipid barrier, keeping hydration locked in.

3. Fine Lines + Wrinkles: Our Complex of Peptides works to reduce the appearance of fine lines and wrinkles, whilst smoothing the skin without causing irritation. In addition, Peach Resin Extract makes the skin feel firmer on contact.

4. Redness: Our Soothing Complex fortifies the skin's barrier and visibly reduces redness to provide comfort.

5. Puffiness: Peptides reduce water accumulation under the eye, reducing the appearance of puffiness in the eye contour.

6. Dullness: Our carefully selected array of Skin Minerals works alongside our Complex of hydrators to boost skin radiance.

"Our eyes have the most fragile skin on our face, and we often see the first signs of dryness, tiredness and solar ageing. Having an eye crème that not only hydrates while it firms, but also protects barrier function, is an absolute must in every skincare Ritual."

—Katie Matten, Global Head of Education

A New Era of Eye Care

Our commitment to research lies at the heart of RATIONALE. Our rigorous prototyping and extensive testing set the standard of excellence at the RATIONALE Research Lab, culminating in this new Formulation.

This innovative breakthrough is founded on a deep understanding of the unique needs of the under-eye skin tissue, recognising its delicate nature and susceptibility to environmental damage. 



Our proprietary Skin Identical Formulations and Peptide Complex are designed to protect, repair, and provide long-lasting hydration to this sensitive area.

Discover Why #4 The Eye Crème Was Formulated

Our Founder and Director of Research, Richard Parker, explores the glowing benefts of our new #4 The Eye Crème.

Experience Elevated Eyes

An eye cream for everyone, this revolutionary new Formulation is designed to reveal a smoother and well-rested orbital profile.

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