#1 The Strengthening Serum
Bestseller
#1 The Strengthening Serum
#1 The Strengthening Serum
#1 The Strengthening Serum
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Strengthening
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This Collection delivers a proprietary Complex of B-Group Vitamins which support immunity and barrier function.

#1 The Strengthening Serum (Formerly #1 The Serum)

This strengthening serum supports skin barrier function with a proprietary B-Group Vitamin Complex, including niacinamide, restoring radiance as it amplifies hydration. Ideal as part of your morning routine, niacinamide helps to visibly even the appearance of skin tone and improve skin clarity.

Use in the AM

Benefits
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Hydrates
Nourishes
Enhances radiance
Targets
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Dehydration
Blemishes and congestion
Fine lines and wrinkles
Ingredients
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Rosa Damascena (Rose) Flower Water, Vitamin B Complex (Niacinamide), Glycerin, Pentylene Glycol, Aloe Barbadensis (Aloe Vera) Leaf Juice, Aqua (Water), Methylpropanediol, Coco-Caprylate/Caprate, Glyceryl Stearate Citrate, Cetearyl Alcohol, Caprylyl Glycol, Olive Oil Decyl Esters, Xanthan Gum, PEG-40 Hydrogenated Castor Oil, Trideceth-9, Hydrogenated Lecithin, Cetyl Alcohol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Phenylpropanol, Santalum Spicatum (Sandalwood) Seed Oil, Citrus Aurantium Dulcis (Orange) Oil, Disodium EDTA, Glyceryl Caprylate, Squalene, Propylene Glycol, Butylene Glycol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citrus Grandis (Grapefruit) Peel Oil, Citrus Limon (Lemon) Peel Oil, Litsea Cubeba Fruit Oil, Citrus Aurantium Bergamia (Bergamot) Leaf Oil, Juniperus Mexicana Oil, Pelargonium Graveolens Oil, Citrus Aurantium Amara (Bitter Orange) Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Sodium Hyaluronate, Ascorbyl Glucoside, Collagen Amino Acids, Polysorbate 60, Sorbitan Isostearate, Citric Acid, Ceteareth-25, Potassium Sorbate, Magnesium Aspartate, Zinc Gluconate, Brachychiton Acerifolius Flower Extract, Sodium Benzoate, Leuconostoc/Radish Root Ferment Filtrate, Leuconostoc/Radish Root Ferment Lysate Filtrate, Phospholipids, Adenosine Triphosphate, Glycosphingolipids, Behenic Acid, Ceramide NP, Cholesterol, Copper Gluconate, Ethylhexylglycerin, Phenoxyethanol, Ceramide NS, Glycine, Tocopherol, Serine, Glutamic Acid, Ceramide AP, Ceramide EOP, Ceramide EOS, Banksia Serrata Flower Extract, Citrus Australasica Fruit Extract, Davidsonia Pruriens Fruit Extract, Hibiscus Sabdariffa Flower Extract, Melaleuca Alternifolia (Tea Tree) Leaf Extract, Santalum Acuminatum Fruit Extract, Tasmannia Lanceolata Fruit Extract, Telopea Speciosissima Flower/Leaf Extract, Terminalia Ferdinandiana Fruit Extract, Aspartic Acid, Leucine, Acetyl Octapeptide-3, Caprooyl Phytosphingosine, Caprooyl Sphingosine, Alanine, Lysine, Arginine, Tyrosine, Phenylalanine, Proline, Threonine, Valine, Isoleucine, Histidine, Limonene, Citral, Citronellol, Geraniol, Linalool, Eugenol
Rosa Damascena (Rose) Flower Water, Vitamin B Complex (Niacinamide), Glycerin, Pentylene Glycol, Aloe Barbadensis (Aloe Vera) Leaf Juice, Aqua (Water), Methylpropanediol, Coco-Caprylate/Caprate, Glyceryl Stearate Citrate, Cetearyl Alcohol, Caprylyl Glycol, Olive Oil Decyl Esters, Xanthan Gum, PEG-40 Hydrogenated Castor Oil, Trideceth-9, Hydrogenated Lecithin, Cetyl Alcohol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Phenylpropanol, Santalum Spicatum (Sandalwood) Seed Oil, Citrus Aurantium Dulcis (Orange) Oil, Disodium EDTA, Glyceryl Caprylate, Squalene, Propylene Glycol, Butylene Glycol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citrus Grandis (Grapefruit) Peel Oil, Citrus Limon (Lemon) Peel Oil, Litsea Cubeba Fruit Oil, Citrus Aurantium Bergamia (Bergamot) Leaf Oil, Juniperus Mexicana Oil, Pelargonium Graveolens Oil, Citrus Aurantium Amara (Bitter Orange) Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Sodium Hyaluronate, Ascorbyl Glucoside, Collagen Amino Acids, Polysorbate 60, Sorbitan Isostearate, Citric Acid, Ceteareth-25, Potassium Sorbate, Magnesium Aspartate, Zinc Gluconate, Brachychiton Acerifolius Flower Extract, Sodium Benzoate, Leuconostoc/Radish Root Ferment Filtrate, Leuconostoc/Radish Root Ferment Lysate Filtrate, Phospholipids, Adenosine Triphosphate, Glycosphingolipids, Behenic Acid, Ceramide NP, Cholesterol, Copper Gluconate, Ethylhexylglycerin, Phenoxyethanol, Ceramide NS, Glycine, Tocopherol, Serine, Glutamic Acid, Ceramide AP, Ceramide EOP, Ceramide EOS, Banksia Serrata Flower Extract, Citrus Australasica Fruit Extract, Davidsonia Pruriens Fruit Extract, Hibiscus Sabdariffa Flower Extract, Melaleuca Alternifolia (Tea Tree) Leaf Extract, Santalum Acuminatum Fruit Extract, Tasmannia Lanceolata Fruit Extract, Telopea Speciosissima Flower/Leaf Extract, Terminalia Ferdinandiana Fruit Extract, Aspartic Acid, Leucine, Acetyl Octapeptide-3, Caprooyl Phytosphingosine, Caprooyl Sphingosine, Alanine, Lysine, Arginine, Tyrosine, Phenylalanine, Proline, Threonine, Valine, Isoleucine, Histidine, Limonene, Citral, Citronellol, Geraniol, Linalool, Eugenol

New Names, Same Favourite Formulations

In the coming weeks and months, you’ll begin to see a shift in how our formulations and collections are named and presented on our packaging.

This change is small, but significant—and intended to support client navigation, education, and discoverability when it comes to exploring the RATIONALE range. It’s an evolution we’re proud to be bringing you on.

Learn More

The Results

91%

reported improved skin hydration.

82%

saw a boost in radiance.

82%

experienced enhanced skin nourishment.

*Based on a 56-day trial with 22 participants

The Ritual

The first step in your daytime routine.

Smooth 2-3 drops gently over face, neck and décolletage.

The Research

The skin has its own immune system, with specialised tissues and cells playing a vital role in preventing environmental damage, allergy and disease.

The concept of skin immunity and beauty are exquisitely linked, with a healthy, resilient skin reflected in a clear and even complexion.

The vital processes of cell-to-cell communication and skin barrier function are supported by B-group vitamins and the phospholipid-protein structures of skin’s outermost layer, the Stratum Corneum.

The Ingredient Complexes

Niacinamide
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Strengthens the skin barrier, resulting in a visibly
smoother texture and a more even skin tone.

Antioxidants
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Supports overall skin health, leading to a more radiant and
nourished appearance.

Hyaluronic Acid
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Enhances skin hydration for a visibly plumper
appearance and a more youthful glow.

Peptides
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Delivers deep hydration and strengthens skin
structures to visibly firm the appearance.

Frequently Asked Questions

How does #1 The Strengthening Serum fit into my Ritual?

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#1 The Strengthening Serum is applied first in your morning (AM) ritual, before Hydragels and Crèmes, and after rinsing your skin with warm water.

Is #1 The Strengthening Serum suitable for all skin types?
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Yes, #1 The Strengthening Serum is suitable for all skin types.

What are the benefits of the B-Group Vitamin Complex?
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This unique Complex of B-Group Vitamins boosts skin immunity by enhancing the resilience of skin cells and strengthening the barrier function. Skin appears calmer as redness and irritation are reduced.

What are the key active ingredients in this Formulation?
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The key ingredients in #1 The Strengthening Serum include a B-Group Vitamin Complex including Niacinamide, with a combination of strengthening vitamins and peptides.

What are the key benefits of niacinamide?
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Niacinamide strengthens the skin’s barrier, enhances immunity, and restores resilience. With its anti-inflammatory properties, niacinamide visibly soothes redness and brightens uneven skin tone for a healthier complexion.

How is our B-group Vitamin Complex superior to Niacinamide alone?
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The B-group Vitamin Complex found in the Resilience Collection delivers a broader range of benefits to the skin compared to Niacinamide alone. This enhances the Formulation's ability to target various skin types and conditions.

Is the 15mL travel size a permanent offering?
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Yes, we’re excited to introduce #1 The Strengthening Serum 15mL travel size as a permanent offering.

What is the difference between #1 The Strengthening Serum and #2 The Serum? And do I need to use both in my Ritual?
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#1 The Strengthening Serum supports skin barrier defence with a Complex of B-Group Vitamins, while #2 The Serum defends skin from oxidative stress with a Complex of Antioxidants. It is recommended to use one Formulation from #1 The Resilience Collection and one from #2 The Vitality Collection to optimise skin health.

What is the difference between a serum and a hydragel?
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A serum is primarily water-based, offering a light consistency and quick delivery. On the other hand, hydragels, although lightweight, contain a combination of water and oil, resulting in a slower delivery in comparison.

Can this Formulation be used during pregnancy and breastfeeding?
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Yes, #1 The Strengthening Serum can be used during pregnancy and breastfeeding, especially for those experiencing signs of dehydration, blemishes, and congestion.